Since 2010, Instagram has proved itself to be the fastest growing social media platform around! Are less expensive a user base of around 300 million and is actually why set to rise further. So how come this seemingly simple app growing so quickly? Well all this comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, buy instagram likes stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple right? Well that’s because it is almost certainly. Instagram now has more sway over all its users who will present been using snapchat in tandem to its own app, lowering the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all the other direct messaging platforms. Innovation doing this is the grounds for Instagram’s sudden rate of growth.
What’s all the fuss about?
Instagram is the ideal app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast complex. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, have got shown that, like Facebook, it is used daily, this is a loyal and highly active member list.
This chance to capture a younger more creative audience is sounding the alarm bells of major companies looking promoting on social website. With high usage, there will surely be increased interest in advertising on the app. However, competition will be ripe and businesses could have to find creative solutions to out compete their rivals in the visual involving social movie.
How can you use it for Marketing communications?
Of course, if you’d like to make use of this to advertise your company or a product, and a second must consider how. Offer a visual platform thus products are general easier to market that services. But services aren’t impossible to promote on the app, finding exciting approaches to bring to life your service will catch the eye of the Instagram wearer.
Hashtags tend to be used on Instagram and getting in on trends and starting person is a sure way to engage an audience, in a similar method Twitter. However, one must be careful to accommodate the hashtag to the visual content you provide, so it’s as simple as other apps that make use technique.
Instagram is predominately a mobile app, so content must be simple to read and continuously updated for one mobile data, hungry group. Only new and fresh content will attract fascination.
Finally, Instagram stories would certainly be a great strategy to personally build relationships with your audience, lasting only 24 various hours. Stories should be did in the past keep clients updated daily on your business and reveal behind the scenes content to boost the risk for user feel they are part within the company.
Instagram can be used showcase almost anything, with an artless mind and a committed team, you can make quite the buzz around your brand!
The Future
With a young, educated audience when using the app on his or her mobiles daily, one are only able to predict sustained growth and loyalty from its users. Just about be increasing opportunity utilize this app for business purposes along with the advice just for this writer is to get in while its toasty! It will only increase so go deep into the sector before it gets more crowded.